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Interrupted focus – pet business goes hungry

Interrupted focus hurts your pet business

The routine goes like this –

3 bowls – 2 large one small – down on the floor to scoop in the proper amount of dog food – 3 pairs of hungry eyes watching for any possibility of stray nibbles that miss the dish.

Lid back on and bowls up to the counter for some added vitamins and some water as well as a little wet food to make it tasty for my furry kids. I spend time stirring and humming while I am watched intently.

Feeding dogs is a wonderful time to know that another living thing is absolutely and completely focused totally on you. I take my time, relish it.

Dog one, Elly, the oldest gets her food first. In the hierarchy that is our den/home we keep the pecking order – Elly sits, hands me her paw for a shake and is given her bounty – she digs right in.

Like your pet business, you serve the client that came in first, or had the appointment. Dogs expect it and so do our clients – it’s confusing when we do things out of order.

Next is the small dog, Stewart and second oldest – the small but mighty little man. I walk around to the other side of the table in the kitchen so that the bigger dogs give him space. He has his own area and protects it.

He sits – hands me his paw and when I put the bowl down he looks at it, sniffs and slowly moves in to eat. The difference in dogs is like the difference in clients – each has their own pace and habits and it’s up to us to pay attention.

Yesterday right after I put Stewart’s food down things shifted. I glanced over and realized I had forgotten to clear out a corner of the kitchen. If you’re anything like me – you see something that needs to be done and do it then – or I risk that I will forget and it won’t get done.

“Thank heavens I saw that!” I thought to myself and got busy putting things in order.

It took me a bit of time until things were back in order and I felt satisfaction.

I straightened up and walked back over to the counter where I realized that there was one more bowl of dog food sitting there and Cody, our border collie, was pressed into his eating spot.

Waiting for me to remember – waiting for me to get back to him – waiting to get what he came for – Like some of our clients – on hold on the phone, waiting by the counter or in the lobby because we momentarily forgot them.

He forgave and forgot like dogs do. Our customers are not so quick to get over slights.

Today as you go about your business – can you keep completely focused not at the task at hand, but on the living, breathing people we call clients and customers?

It just might help keep you fed!

Remember, you create your pet business by the way you think and behave.
Make it magnificent!

Blessings, Shawna


One Comment

  1. ShawnaSchuh
    Mar 12, 2012 @ 14:22:30

    Hi There!
    So glad you’ve found Pet Industry TV – blog and site (I trust) we’re building it for you and all pet professionals like you – so exciting!
    So what are you looking for exactly? What kind of content and shows shall we create for you?
    I work with a lot of business people and I know communication and thinking are two key elements to be continually refined – so you’ll be reading/viewing a lot of that – we will also have expert guides on web stuff, marketing, copywriting and best practices –
    Get involved – ask even more questions and let me know how we can be of best help!
    Thanks and blessings, Shawna


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